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Please use this identifier to cite or link to this item: http://etd.iisc.ernet.in/2005/1842

Title: Marketing Programmes And Technological Developments Across Product Life Cycle : An Exploratory Study In Indian Machine Building Sector
Authors: Mohan, Avvari V
Advisors: Krishnaswamy, K N
Akilesh, K B
Keywords: Marketing Research
Distribution Channels
Machine Tools - Marketing
Product Life Cycle (PLC)
Marketing Programme Variables
Industrial Marketing
Submitted Date: Sep-1995
Series/Report no.: G14383
Abstract file URL: http://etd.ncsi.iisc.ernet.in/abstracts/2381/G14383-Abs.pdf
URI: http://etd.iisc.ernet.in/handle/2005/1842
Appears in Collections:Management Studies (mgmt)

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